Monday, July 7, 2008

Rising Demand For Herbal and Ayurveda Products


India is the known as the birthplace of Ayurveda as the great Himalayan mountain range, which forms its northern frontier, is also the source of many herbs that are used in Ayurvedic products. In today's globalization era more and more Indians are choosing to work outside India leading to a rise in the diaspora population. The swelling population of Indians across the globe has led to the popularity of Ayurveda, which in turn has led to a rise in the demand for Herbal Products. Herbal Products, which have been made by following the principles of Ayurveda, which is a five thousand year old system of medicine.

Preparations made from Plant extracts are sought after by patients all across the globe as they have minimal side effects. However, it would be an exaggeration that ayurvedic products have no side effects. Since Ayurvedic preparations are made from plant extracts they help in healing a complication in the natural way. Popular herbs, which are used in the preparation of medicinal formulations, include Amalaki, Arjuna, Ashvagandha, Brahmi, Karela, Lasuna, Neem, Shuddha Guggulu, Shallaki, Tagara, Triphala, Tulasi etc.

In view of the rising popularity of Ayurveda, major pharmaceutical companies who until now were involved in the manufacture of allopathic drugs have forayed into this market segment. The entry of organized players has led to increased investments in Drug manufacturing, R&D and Logistics. Ayurvedic drugs are now being produced in accordance with the established principles laid down by the regulatory authorities. So patients can be assured of the safety of a drug purchased from any of these companies. Distribution and marketing has improved as companies have spotted a huge opportunity in the overseas market. Patients located in any corner of the globe can order herbal products from the online storefront set up by these companies.

Popular Herbal formulations which have acquired popularity in foreign markets include Serpina, Liv.52, Bonnisan, Reosto, Menosan, PureHands, Himplasia. Apart from medicinal formulations other preparations made from herbal extracts like Acne-n-Pimple Cream, Anti-dandruff Hair Oil, Anti-dandruff Shampoo, Anti-wrinkle Cream, Baby Cream, Baby Lotion, Baby Powder, Diaper Rash Cream, Hair Loss Cream, Muscle & Joint Rub, Nourishing Baby Oil, Sunscreen Lotion.

These days, herbal products are not only used for the treatment of humans but also for animals. Ayurvedic drugs and therapies are also being prepared to alleviate the sufferings of animals and improve their heath. Improved health of livestock leads to animal and dairy products, which are safe for human consumption.

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